Generation Z comprises people born between 1997 and 2015. This group is peculiar in many ways, considering they’ve been born and raised in the internet and social media era. This is to say, they live, eat and breathe the internet.
In addition, they have 24/7 internet access, easy access to smartphones, and account for over 143 billion sales worldwide. There’s a lot to talk about this group, and we’re going to cover it all in today’s post. So, without further ado, let’s get started!
How Generation Z Makes Decisions
Because of the internet and their way of life, marketers and advertisers can easily reach this market segment. The best part is, brands need only identify the triggers in this group and capitalize on them to pass on the marketing message.
This leads us to two critical questions: how does generation Z make decisions? And how can brands use this opportunity? Generation Z makes decisions based on validation from their peers. So, it’s not uncommon to see them asking friends to weigh in on some issues before concluding.
Many times, if they’re shopping online, they’ll share photos of clothes, shoes, jewelry, hotels before deciding if they want to buy the products or go to the hotel or not. The more validation and votes they get from their friends, the higher chances they will convert to customers.
Savvy marketers understand their buyer personas. In this case, when coming up with a marketing strategy for Generation Z, it’ll help you a long way to consider their decision-making process and behavioral trends.
So, how can a marketing agency come up with an effective marketing strategy? Whether you’re doing SEO, social media, Blogging, or Podcasting, the strategy is the same. Let’s take a deep dive!
Effective Marketing Strategies When Dealing with Generation Z
It’s a good idea to know your customer avatar pretty well before deciding what products and services to offer. By this, we mean you should know their interests, goals, pain points, values, and challenges.
Based on the general psychology of the Generation Z market segment, below are some of the effective marketing strategies brands can implement when targeting this group.
1. Identify with Their Interests
Generation Z loves the internet and social media. So, digital marketing strategies like blogging, YouTubing, and social media should work well with them.
The good news is, you can rely on this strategy for brand building, thanks to an army of followers rallying behind you.
2. Capitalize on Where They Hangout
Generation Z often hangs out around social media platforms like Facebook, Instagram, Tik Tok, WhatsApp, and Twitter. If you want to reach out to them, the first place to go would be their preferred hangouts. When in their midst, you should continue building credibility and trust.
3. Use Their Language
Generation Z uses search engines like Google and Pinterest to look up things on the internet. These could be products to purchase or services. While searching, they mostly use long-tail keywords to find recommendations from the best of x for y, top x products.
Brands that want to win them should use their language (key phrases to optimize blog articles and social media posts.
4. Incentivize to Encourage Participation
Lastly, this strategy works for all markets and not just Generation Z. Incentives work magic, and for this market, incentives boarding around the internet and gadgets go along away. For example, you can use the latest iPhone model to influence behavior such as sharing Facebook posts, videos, or blogs.
Building brand awareness can be intimidating many times, especially when you don’t know what to look for. If you’d like to build a massive following for your business, Generation Z is the best target audience. If you found Wespod’s post helpful, please leave a comment and share it in other B2B circles like LinkedIn.