The Gen-Z generation is quickly approaching and we’re all wondering what Gen-Z will be like. Will Gen-Z become the next leader of the world? How will Gen-Z change our society and culture? Well, if Gen-Z has anything to say about it, Gen-Z won’t change much at all.
What does this mean for marketers looking to reach this Gen-Z?
It means that we need a new approach to marketing in this new web era: Web 3.0. Where we embrace digital marketing strategies such as social media and influencer marketing while still leveraging traditional advertising methods like TV and radio. Gen-Z is the first generation to grow up with the internet and they are truly native digital citizens, which gives them a different perspective on the world than older generations.
Read About: How Marketing Impacts the Decision Making Process in Generation Z
- Gen-Z spends an average of nine hours per day on electronic devices and this number is only going to increase as they get older.
- Gen Z also has a very short attention span – most Gen Zers can only focus on one thing for about eight seconds before their mind wanders off to something else.
How do we capture Gen-Z’s attention?
TikTok is a great example of how marketers can reach Gen-Z. TikTok is a social media app that was created in 2016 by two Chinese entrepreneurs and it quickly became popular among Gen-Z because it’s a fun and easy way to share videos with friends. Gen-Z loves using TikTok to express themselves and show off their creative talents. 
Does Gen-Z really learn more on TikTok?
Gen-Z is so engaged with TikTok that they’re learning more from the app than they are in schools. According to a study by LendEDU, Gen-Zers who use TikTok are more likely to be interested in politics and current events than those who don’t use the app. Gen-Z is also more likely to consider going into business for themselves.
So what does this mean for marketers?
We need to find new ways to reach Gen-Z and engage them with our brands. We can no longer rely on traditional advertising methods like TV and radio – we need to embrace digital marketing strategies like social media and influencer marketing. And while we’re at it, we should also start using TikTok as a way to reach Gen-Z audiences.
TikTok is a great example of how marketers can reach Gen-Z. Gen-Z loves using TikTok to express themselves and show off their creative talents. So what does this mean for marketers? We need to find new ways to reach Gen-Z and engage them with our brands. We can no longer count on traditional advertising methods like TV and radio – we must embrace digital marketing tactics like social media and influencer marketing. And while we’re at it, we should also start using TikTok as a way to reach Gen-Z audiences.
How does COVID-19 come in a clutch?
When Gen-Z is glued to their TikTok app, it becomes a powerful tool for getting information out.
As the pandemic escalated, more and more Gen-Zers turned to TikTok as a source of news and information about Covid-19.
Some of the most popular Covid-19 TikToks were ones that explained how to protect yourself from the virus or shared personal stories about how Covid-19 had affected their lives.
TikTok also became a place for Gen-Zers to share creative content about the pandemic, such as songs, sketches, and artwork.
The app even featured a “Covid-19 Challenge” in which users were challenged to make videos about the pandemic.
Conclusion
We need to find new ways to reach Gen-Z and engage them with our brands. We can no longer rely on traditional advertising methods like TV and radio – we need to embrace digital marketing strategies like social media and influencer marketing.
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