In the current competitive and ever-growing online marketplace, you can’t overlook the significance of marketing to Gen Z consumers. Born after 1996, the post-millennial generation takes up to 90 million of the US population, and around 32 percent of the entire world’s population. So, how can you have an effective Gen Z advertising strategy?
This young and digitally savvy generation has grown in an era of smartphones, social media, and rampant tech-automation solutions. They have a spending power of over $140 billion and a massive influence of up to $600 billion on household spending. It is therefore important to connect with Gen Zers to increase sales and grow your brand. And when it comes to Gen Z advertising, these digital natives require a reasonably different marketing approach from their millennial predecessors.
They are not only brand-conscious but also value mindful — they want to see real value for their money. They also tend to lean towards brands that take a stance on social issues. Especially on matters affecting or trending in society, like the recent black lives matter campaign across social networks. They’re the most ethnically and racially varied generation, thus the need to be highly inclusive.
Without any further ado, let’s look at five effective Gen Z advertising strategies to help you get the most out of Gen Zers.
5 Effective Gen Z Advertising Strategies
1. Transparency and Accountability
In an online marketplace marred with fraud and cybercrimes, these digital and tech-savvy consumers always ensure to trust a brand before shopping with them. And you can’t underestimate their power to conduct research. They will scroll through your website, social media accounts, read reviews/comments, and share experiences with other consumers.
They’re smart at searching for and verifying information. So you need to earn their trust by showing transparency, credibility, and being accountable for all your actions. You should respond to both negative and positive reviews and comments to not only increase your engagement with them but also show that you care and value their satisfaction.
2. Active Social Media Presence
Nearly 100 percent of Gen Zers spend an average of four hours building their image online. You need to have an active social media presence, particularly on their favored platforms like TikTok, Snapchat, and Instagram. For example, you could create branded hashtags on platforms such as Instagram to promote your products and expand your brand reach. You could also consider conducting fun quizzes or contests on your social networks as this group loves anything fun/entertaining. So, in short, get them where they are.
3. Improve the Mobile User Experience
One surefire way to win this group of consumers is to ensure that your advertising offers the best experience that aligns with their needs and preferences. A whopping 97.6% of Gen Zers own a smartphone. And according to Statista, more than half of site traffic is caused by mobile users. The point is, you need to ensure that your paid ad advertising and website are compatible and responsive with both desktop and smartphone users to maximally exploit Gen Z consumers.
4. Leverage UGC
Another way to get it right with Gen Z advertising is through User-Generated Content (UGC). More than other consumers, Gen Zers need everything that resonates with them. Be it images, videos, articles, or reviews, you need to tailor it towards them. Besides, you should capitalize on video content, especially with platforms such as YouTube and TikTok. And with their short attention span, you need to make everything short and to the point, but still, be engaging.
5. Influencer Campaigns
It’s no surprise that a significant following base of trusted personalities such as celebrities comprises Gen Zers. After all, they spend hours traversing social networks and browsing the internet. So to get that clout with Gen Zers, you need to rethink your influencer marketing campaigns.
Gen Z advertising isn’t that challenging after all. You only need to work with the right creative agencies in NYC and it’ll be a walk in the park for your brand. If you’re ready to connect and engage with Gen Z consumers, then you should look no further. We can help you expand your brand reach with ideal Gen Z influencers. Contact us today to get started.